Project: The Air Condition Paradox
Key Focus: Book, Research, Copywriting, 3D Rendering & Graphic Design
This report presents a modern take on academic writing, making technical knowledge about societal issues accessible to non-academics. By condensing lengthy articles, it transforms complex information into readable, enjoyable, and approachable content for all.
Playful 3D Renders
This project harnesses the nostalgic creativity of childhood play, much like model trains or Lego sets, to make the presented technologies and designs approachable and vivid. The aim was to evoke a sense of curiosity and engagement, making the complex research feel tangible and inviting, reminiscent of the exploratory joy experienced during childhood play.
This project aim to simplify, condense, and effectively communicate a technically complex and often unengaging topic. Our challenge was to distill hundreds of pages of research into its core essence. We accomplished this through graphic design, engaging illustrations, and creative copywriting.
But why? To make complex societal topics accessible and understandable to a broad audience. Knowledge should not be confined to databases accessible only to a select few. This project exemplifies how the essence of extensive research can be captured in a concise, 15-page booklet, making it available to a wider audience.
