Fritz Hansen is a well-established brand that needs no introduction. As a leading furniture manufacturer, they leave room for experimentation. We were invited to create an advertorial for print, telling the story of furniture that has been lived in. We captured a series of images from the home of their former CEO of 22 years, Jacob Holm. This type of work is archetypal for what we believe good commercial work should achieve: Building on something real to bring integrity to creative assets.