Project: Aesop
Key Focus: 3D Scanning, AI & Art Direction
This project focused on creating a concept around 3D scanning one of Aesop's most popular skincare products. The approach involved using AI-powered 3D scanning technology to capture a used container, including all its flaws and the patina from daily use, and bringing it into a digital space. This process allowed graphic designers to work with the product in a 3D environment before transforming it into a 2D asset, leveraging AI to enhance the accuracy and efficiency of the design workflow.
Deconstructing The Process
Utilizing real-life scans of the handball, we capture intricate details and signs of wear, then transfer everything into a digital environment, allowing graphic designers to work with complete creative freedom.